“Being an author of a book helps us stand out as the fitness authority in our community. We're using it everywhere - for book signings, giveaways, referrals, networking, etc...and it's working. It gives us instant credibility and has gotten me speaking gigs that I otherwise would not have gotten. It's also allowed me to stand out to doctors and other professionals. It's increased our referrals and lead generation big time over the past year since we've been using it!"